A Short Pivot
After eight years at INVOKE, I decided it was time to move on. My last day in office was on 31 December 2024. It was a bittersweet feeling. Nothing can prepare me for that moment because I’ve always thought INVOKE was my last place for a career. Probably even retired there. But as they say, […]
Story of a Decade – Part 1
By the time I’m done writing this or getting it published, a new day has come. It’s 21 January 2025; truthfully, nothing is significant about it. Tapi kalau tengok kepada baki counting days yang ada, masih tak ada apa-apa yang menarik sangat pun. Oklah, let’s be real. Berbaki empat hari saja lagi sebelum aku akan […]
Why are we not having fun?
When I decided to quit my job and focus on my own studio, I had one thing in mind. Sure, it’s a business, but let’s just f⎯ing have fun while we are at it! I know, a lot of ‘business’ people out there would say it straight to my face; you’re not living in a […]
Writing Again or Whatever?
Hello and welcome to whatever this is. It’s been a while since I last “actively” writing. Right before I graduated and jumped into the real world, I had a domain under my name, Hidayat Jamalolail. Before it was a portfolio site for my work gallery as a creative designer, I used to write a lot […]
Defining Yourself
HOW DO YOU DEFINE YOURSELF? — as a Creative. Soalan yang tak pernah orang tanya aku sepanjang 13 tahun career sebagai seorang yang bergelumang dalam dunia creative/design. Tapi soalan ni, banyak kali bermain dalam kepala aku since this year. One word—chaos. I’m so very disorganised as a creative and as a Team Leader compared to […]
Amendments
Salah satu benda yang seorang creative atau designer akan wajib kena selalu hadap ialah design amendments. Benda wajib hadap tapi belum tentu ramai designer suka. Tiga belas tahun dulu, masa aku mula-mula masuk dunia, aku antara orang yang sama tak suka nak kena amend design. Worst case kalau design tu terus kena override, orang lain […]