Twenty years ago, I walked into Multimedia University not knowing anything about design. But, after spending a year in Foundation, I knew I wanted to change the world ⏤ though I didn’t even know what it meant or how to do that. But the idea stayed with me & followed me everywhere. Over the years, I moved through theatre, TV & film, branding, publications and political campaigns. Each a different world but the same question remain underneath everything:

How can this be done differently? ⏤ I’ve never been interested in following what works but in what feels right; the slightly uncomfortable idea; the unconventional angle; the version that makes people stop & think before they nod. Now, twenty years later, I’m still trying to understand what “change the world” means. For now, I do it the only way I know how; through ideas.